Can you believe another year has gone and we are already planning for Toy Fair 2012 (our client Aurora exhibits there and at over 50 trade shows worldwide each year)? In collectively walking enough trade show floors — to the moon and back — to know the ins and outs of trade show PR, we thought you’d appreciate the following tips… they will help you and your client get better results at trade shows:
1. Beg, pray and cajole the show’s press people to give you a media list. It doesn’t matter if its last year’s as most media come every year. Repeat after me – You need that list. You need that list.
2. Once you have the list, draft a press release about what your booth offers and what giveaways you will be providing. Don’t forget to include the booth location.
3. Wait a week. Then pitch…
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